“Welcome to our world. A place made of imagination and colors. This is where it all started. This is our denial. We walk against misery; we walk against everything that is taken for granted. Start is half of everything. You have entered our nature, our gallery. Draw your line. Ideas are unbreakable. We know one thing for sure, it all sounds art to us. “
This is how the creators of WE DID IT UK define themselves and I couldn’t have done a better job myself. They see art as a project of life where little things make it extraordinary. I have never come across something as profound in the fashion industry and I am delighted to share this experience with you. This brand creates clothes but they refer to it as art and they are great at presenting it in that way. Their street wear collections derives from jackets, to tanks, to shorts, to hats and so much more. Each piece contains a print that initially is designed as a “sketch” or composed as a quote in an unusual structure of language. They love skates, street art and language. Behind every design stands a story and a motto, uncensored and bold. Their client is a controversial young adult who believes in his dreams and freedom of speech. Embrace imagination and seek magic in the everyday life.
I am honored to be presenting a story with some of their clothes from the Fall/Winter 2014 and Spring/Summer 2015 collections. Through some friends I had the chance to meet with one of the creators of the brand and visit their “lab” where they design and present their clothes. The place was filled with paintings that were super creative and exclusive, I knew I was in the right place. After I learned more about the brand and their philosophy, they way I approached those clothes changed. They were not just something I wear anymore, but an extension of my colorful reality presented through fashion. As a fashion lover, I try to find brands that have a more artistic take on clothes rather than just good design and this brand is definitely one of them. I sympathize with them because every detail is being thought of, starting from the fabric and texture to the naming of the item. During the week you will be introduced to some more amazing pieces and concepts, today you can enjoy this vintage shirt and striped hat. Stay tuneeeeed ☺
WE DID IT Vintage Tank
WE DID IT BlueStone Hat
WE DID IT McQueen Dusk Jacket
Shop items and more from the collection at http://wedidituk.net/
Photographed by Nikolaos Begalidis http://www.begalidisvisualarts.com/